From the CTPO Toolkit

Is your homepage losing visitors in the first five seconds?

Website Positioning Scanner

Paste your homepage URL. You get an instant score, blunt verdict, and three tips to improve the page. Add your email and I’ll send a link to your saved report.


Most homepages try to say everything at once. Visitors decide in seconds. This tool is a blunt instrument: it forces clarity, specificity, and a real CTA into the frame — the same lens I use on paid teardowns.

Why the homepage feels clear to you but not to strangers? Your website isn't confusing. Your positioning is →

Want the full signup flow reviewed by hand? The Onboarding Teardown →


  • Instant scores across clarity, differentiation, CTA, hierarchy, and more.
  • Hero headline and primary CTA pulled out and judged on their own.
  • Three improvement tips tied to what the scan actually saw on your page.
  • Optional email with a private link to your saved tips report.

Leonardo Romanello

Fractional CTPO for early-stage founders.

I'm Leonardo. I've shipped onboarding flows that worked and flows that quietly killed conversion for months. The difference was rarely effort — it was usually someone outside the building pointing out what we couldn't see anymore. I built Promoty across 8 countries throughout acquisition. Now I do this for other founders.


Is this a design problem or a messaging problem?

Usually messaging — positioning. I wrote about why clarity breaks down and how to pressure-test your headline: your website isn't confusing, your positioning is →. The scanner applies the same lens automatically.

Is this the same as the paid onboarding teardown?

No. This is an automated homepage pass. The onboarding teardown is me recording a walkthrough of your signup flow with a prioritized fix list.