Notes from inside the building.

Short, honest pieces on product, tech, and the messy bits in between — the kind of stuff I usually end up explaining on calls with founders.

1. Onboarding · May 13, 2026 · 3 min read

   The most common mistakes I see when tearing down onboarding flows

   Six recurring patterns that quietly kill SaaS signup conversion — from asking too much, too soon, to the empty dashboard after signup.

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2. Role · May 12, 2026 · 4 min read

   What a CTPO is, and why your startup probably needs one

   Why early-stage startups die from building the wrong thing — and what a CTPO (CTO + CPO in one) actually does about it, fractionally or full-time.

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