Unfortunately,
engineers don't
think in revenue,
and product people
can not code.
Luckily, your new Fractional CTPO* can do both.
GM, I'm Leonardo. I work with early-stage founders ready to stop building the wrong thing.
* CTO + CPO, Tech and Product
Do you recognize yourself in any of these?
- You're shipping features, but revenue isn't moving.
- Your roadmap has items that have been there since the founding deck.
- Your engineers and your marketers don't really speak the same language.
- You can't justify a full CPO and a full CTO yet - but you feel the gap every week.
- You want someone who'll write the code, not just the strategy doc.
Try my CTPO toolkit.
Built in partnership with Swiftmade
One person. Many hats.
Early-stage teams usually have the same problem: the product person has ideas, the engineers have opinions, and nobody is fluent in both languages.
I am. I'll tell you when a feature is a distraction. I'll question the roadmap before you build it. I translate between your marketing team and your engineers. And when it's faster for me to build it myself, I do.
I built Promoty — a martech SaaS — from the first commit in 2017 to acquisition in 2024. And I know what it costs when you build the wrong thing.
Most startups don't die building badly - they die building the wrong thing. A CTPO is one person covering both product and tech, closing the gap where roadmap, code, and revenue usually fall apart. That's the work I do, fractionally, for as long as you actually need me.
Read: What is a CTPO?"Bad architecture kills features.
Bloated roadmaps kill revenue."
"When you need a web app built, he's the one you can trust. His expertise and ability to deliver high-quality solutions make him an invaluable partner. Building technology that has provided immense value to thousands of users."
Aleks Koha — CEO, Promoty
"He is more than just a developer — he understands business, branding, and user experience. His insights helped us create not just a platform but a valuable extension of our fitness brand."
Jussi Pesola — Esport, Wellnets
"Leonardo came in with a clear point of view from day one. He understood the Bitcoin-native user, challenged assumptions about where the product's real value sits, and delivered a positioning framework and economics model that we've been able to use. Continued to help us outside the scope of the project with feedback, testing, and more support! A founder who clearly understands the needs of other founders in early-stage start-ups."
Prashanth Chandra Shekar — Founder & CEO, Bringin