You've stared at your onboarding too long to see it.
A fresh-eyes teardown of your onboarding flow. Recorded walkthrough, prioritized fix list and what to measure.
€390 flat fee. Full refund if no issues are found.
Onboarding is the only screen 100% of your users see. It's also the one founders touch least. Every drop-off in the first 90 seconds is paid acquisition, burned.
- A recorded walkthrough. Me using your product, narrating what works and what doesn't.
- A prioritized fix list. Not 50 things to consider — the three or four changes that will actually move the needle.
- The reasoning behind each one. So your engineers don't argue.
What this isn't: a 40-page deck, a discovery call, or a list of 50 things you'll never get to.
- You get in touch with me. No calls needed, no extra work for you, just tell me what to look at.
- I dig in. I use your product like a new user would. Then like a frustrated one.
- You get the teardown. Walkthrough plus prioritized fix list.
- One round of follow-up questions.
Leonardo Romanello
Fractional CTPO for early-stage founders.
I'm Leonardo. I've shipped onboarding flows that worked and flows that quietly killed conversion for months. The difference was rarely effort — it was usually someone outside the building pointing out what we couldn't see anymore. I built Promoty across 8 countries throughout acquisition. Now I do this for other founders.
Do we need to hop on a call first?
No, unless you want to. I remove work from your table, I don't add it.
My product is B2B / niche / unusual. Does this still work?
Yes. I've shipped onboarding for marketers, influencers, agencies, fintech apps, crypto wallets, and gym owners. Weird is fine. Send it.
What if I want you to actually fix what you find?
Different conversation. The teardown is a one-time deliverable. If you want to work with me long-term, check the retainer side — leonardo.tech.
What if I'm not happy with the report?
Tell me what's missing and I'll rework it. If it's still not useful, you get a refund.
What stage of company is this for?
You need a live product with real users going through it. If you're pre-launch or your onboarding is still on Figma, this isn't yet the right purchase. In that case, I'd still like to take a look.